Privacy Policy

Performance Research Labs, LLC (PRL) (trading as EveryDay Male® and Prost-P10x®) and the Website provides this statement to inform you of our privacy policy and practices. Effective June 2014 this privacy statement covers personally identifiable information and anonymous data col­lection through aggregate reporting. Personally identifiable information is any general information that is associated with your name or personal identity (such as your name, address, social security number, credit card number, email address etc.). Anonymous (non-personal) data is information about usage and service operation, reported in aggregate, which is not associated with a specific personal identity (such as browser type, IP addresses, etc.). From time to time, we may ask you to provide us with personally identifiable information about you through our website We use this information to better understand your needs and inter­ests, and to provide you with better service. Once you choose to provide us with personal information, it will only be used to support your relationship with the Performance Research Labs and the Website and, in some cases, provide offers, newsletters, and information by PRL and our partners and affiliates. Anonymous (non-personal) data is collected in aggregate for reporting about our website usability, perfor­mance, and effectiveness. It is used to improve the customer experience, usability and site content. The Website also contains links to other websites. Performance Research Labs and/or the Website is not responsible for the content or privacy practices of these other sites. We encourage our members, customers and users to be aware when they leave our site and to read the privacy statements of each and every website they visit that collects personally identifiable information. This privacy statement applies solely to information collected by this website.

What We Collect

On the Performance Research Labs website, you can order products, make information requests, or sign up to receive news and information from us. The types of personal information you provide to us on these pages may include name, address, phone, email address, user IDs and passwords, billing information, transaction, credit card information and contact preferences. Anonymous (non-personal) data we collect may include the pages visited on the Website, unique URLs visited within our website, browser type and IP address. Most anonymous data is collected via cookies (see below) or other analysis technologies. From time to time, we may share aggregated demographic and/or email information with our partners and advertisers. This is not linked to any personally identifiable information. To help us improve the quality of our website, Performance Research Labs uses an external service that provides real-time reporting on the use of our website, including page views, unique views, unique visitors, repeat visitors, frequency of visits, and peak-volume traffic periods. We do not use this service to gather, request, record, require, collect or track a user’s personally identifying information.

Because we care about the safety and privacy of children online, we comply with the Children’s Online Privacy Protection Act of 1998 (COPPA). COPPA and its accompanying FTC regulation establish United States federal law that protects the privacy of children using the Internet. We do not knowingly collect personal information from children under 13 and our products and services do not target information to children under 13. Our sites are not intended to solicit information of any kind from children under 13, and we have designed our sites to block our knowing acceptance of information from children under 13 whenever age-related information is requested.

It is possible that by fraud or deception by others, we may receive information pertaining to children under 13. If we are notified of this, as soon as we verify the information, we will immediately obtain parental consent or otherwise delete the information from our servers. If you want to notify us of our receipt of information by children under 13, please do so by emailing us at Performance Research Labs is committed to protecting the privacy needs of children and we encourage parents to take an active role in their chil­dren’s online activities and interests.